How to launch A/B tests on Shopify with Claude. No theme duplication. No code paste. No developer.

By MoreConversions · From our database of 1,000+ A/B tests

What this is

The simplest accurate playbook for running an A/B test on Shopify when you're a brand operator, not a developer.

You give Claude:

  1. A hypothesis (one sentence). What you want to test and why.
  2. Optional: a Figma frame from the Design playbook.
  3. Read access to your live store (Shopify Storefront MCP, optional).

Claude returns:

  1. The variant JS/CSS that produces the change.
  2. A Convert.com A/B experiment configured with that variant via the Convert MCP.
  3. A QA + launch checklist.

You spend ~20 minutes per test. Zero theme duplication. Zero code paste into Shopify admin (after the one-time tracking script install). Convert serves the variant via its tracking script; your live theme stays untouched.

Why Convert.com is the only path

There is exactly one A/B testing platform on the market with a real MCP server: Convert.com. That's the entire reason this playbook exists. With the Convert MCP, Claude: