Every one of these is a real A/B test we ran for a DTC brand. 32 winning tests across 15 brands, each with the before, the after, and the revenue it added every month. The biggest single change added $396,865 a month on its own. Scroll through, find the ones that match your store, and run them.
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+10% Revenue Per Visitor in 90 days. Or we refund the engagement. We run this exact testing program on DTC Shopify brands doing $50M to $300M a year. Book a teardown
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$396,865/mo · +8.44% CVR
Goose Creek — keep the fragrance accordion open by default

Before

After
$376,327/mo · +2.61% CVR (mobile)
Goose Creek — move the free-shipping threshold bar into the cart

Before

After
$250,648/mo · +3.6% CVR
Dr Woof Apparel — enhanced mobile menu with category tabs

Before

After
$247,997/mo · +7.63% CVR
Goose Creek — swap the cart upsells (Foaming Soaps to Wax Melts)

Before

After
$167,983/mo · +7.10% CVR