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+10% Revenue Per Visitor in 90 days. Or we refund the engagement. Book a teardown
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Eight numbers decide whether your store grows on its own cash or quietly finances itself into rising ad costs. Here is each one, how to compute it so it stops lying to you, where you should land, and the one formula that ties them together.
Track the fully-loaded cost to acquire one new customer on paid media as its own line. Blended CAC folds in organic and repeat buyers, so it drops every time retention climbs and hides a paid channel getting more expensive every quarter.
Compute it as paid media spend in a period divided by the new customers that spend brought in. Not total customers. New ones.
US retail blended CAC ran near $226 in 2024, up about 7% year on year, but the average is skewed by high-ticket categories. Your vertical range is the number that matters.
| Vertical | CAC range |
|---|---|
| Beauty | ~$110 |
| Apparel | ~$90 |
| Food & beverage | ~$75 |
| Pet | $68 to $90 |
| Electronics | $100 to $377+ |
Ranges via Eightx.
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Steal this: open your ad platform and your orders report tomorrow and build one line that divides paid spend by new customers only. If that number has been creeping up while your blended CAC looked flat, you just found the channel that is bleeding.
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Revenue per order before you subtract anything. It is the cheapest margin lever you own, because a bigger basket costs you almost nothing in acquisition.
Compute it as total revenue divided by orders over the same window.
Shopify AOV averaged roughly $85 to $92 globally in late 2024. Top merchants clear $109, the top 20% sit above $192. Desktop runs near $132 against mobile near $109, so a mobile-heavy mix drags your blended number down. AOV is wildly category-dependent: jewelry clears $300, plenty of beauty SKUs sit at $15 to $90. Compare against your own last quarter, not the global average.
Benchmarks via Red Stag Fulfillment.
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Steal this: add one well-priced upsell or a bundle at the buy box this week and watch AOV, not conversion rate. The cheapest revenue you will book this quarter is the customer who already decided to buy spending a little more.
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The share of sessions that become orders. It is the multiplier on every dollar of traffic you already pay for.