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+10% Revenue Per Visitor in 90 days. Or we refund the engagement.
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Two free tools tell you where your store bleeds money and why. GA4 shows you where buyers drop in the funnel. Clarity shows you what they did right before they left. Wire both into Claude and you get back a ranked test list with the evidence stapled to every line. Here is the exact playbook, and one action you can run on your store today.
Most stores do this backwards. You notice the hero feels cluttered, then you go hunting for numbers that agree with you. Flip it. Pull the funnel and the recordings first, and let the page tell you where it is losing money.
GA4 shows you where buyers drop. Clarity shows you why. Claude reads both against your screenshots and your reviews and ranks what to fix first. The work that used to need a senior analyst and a week of explorations now takes you an afternoon.
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Steal this: Before your next redesign argument, pull the funnel for that page and watch five session recordings. Decide nothing until the data is in front of you. The opinion you walked in with is usually not the leak.
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One idea powers the whole audit: Claude is the brain, a connector is the hands. A connector is either an MCP server (one standard plug that lets Claude read your data) or a CLI tool Claude drives directly. For this audit you wire in two reads.
GA4 hands Claude your funnel: sessions, product views, add-to-carts, checkouts, purchases, split by device and source. That is the where. Clarity hands it behavior: heatmaps, scroll depth, rage clicks, dead clicks, recordings. That is the why. Claude scores every weakness against your screenshots and customer language, then ranks your backlog.
GA4 and Clarity are the cheapest, highest-signal pair in CRO. One is quantitative, one is qualitative, and together they answer both halves of the same question.
| Tool | What it gives Claude | How you connect it |
|---|---|---|
| GA4 | Traffic, funnels, realtime, split by device and source | Official Google MCP server, read-only |
| Microsoft Clarity | Where users click, how far they scroll, where they rage-click and bail | Export heatmaps and recording summaries, feed them in |
GA4 is read-only, which is exactly what you want for an audit: Claude can query your property in plain English but cannot touch anything. Clarity you feed in by hand, a heatmap screenshot plus a paragraph describing what 5 to 10 recordings showed. The model does the synthesis. You do not need a fancy integration to use Clarity with Claude. You need the screenshot and the paragraph.
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Steal this: If you only ever connect two tools to Claude, make them GA4 and Clarity. Both are free, both answer a different half of every conversion question, and together they cover most of what you would pay an agency to find.
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GA4 runs on Google's official MCP server. Once it is in, Claude queries your property in plain English instead of you building explorations by hand.