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+10% Revenue Per Visitor in 90 days. Or we refund the engagement.

Book a teardown

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Grade any product page in 30 seconds, the gap most stores leave wide open, and 12 public DTC pages with the one move worth copying from each.

Your product page has one job. Take someone who already wants the thing and clear away every reason they have to hesitate before they add to cart. Pretty design does not do that on its own. Answering the next question in your buyer's head does. Most pages lose the sale in the same few spots, and the winners cover the same few bases. Here is the checklist, and the swipe file to run it against.

The 5-point PDP rubric

Grade your page against these five. Miss two or more and your page is leaking revenue.

  1. Add to cart is in the first viewport. No scrolling to find the buy button. On mobile the CTA is on screen or stickied to the bottom. If your customer has to hunt for how to buy, some of them won't.
  2. Media is large, real, and includes customer photos. Big imagery, ideally a short loop or video, with buyer-generated shots sitting next to your studio set. Real photos answer the quiet question every buyer has: what will this actually look like when it shows up at my door.
  3. Sizing and fit objections get answered inline. Fit cues like "model is 6'1" wearing size L," a size guide one tap away, materials and care spelled out. Whatever question would make someone close the tab, handle it before they have to ask.
  4. Social proof sits near the buy box, not buried at the bottom. Star rating and review count up high, customer photos threaded in, the aggregate number visible at the point of decision. Proof has to live where the choice gets made.
  5. One dominant decision per screen. Variant pickers are obvious, the primary action is the buy, and "complete the look" upsells come after the core choice instead of on top of it. Clutter at the buy box reads as risk.

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Steal this: Pull up your own PDP on your phone, screenshot the first viewport, and count how many of the five are present above the fold. Most pages land two or three. That gap is your test backlog for the quarter.

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Two numbers to keep in your head

These point straight at the cheapest PDP fix most brands still skip.

Number What it means for your store
~67% of sites have no customer-generated images on their PDPs Adding real customer photos near your buy box is one of the easiest gaps to close, because most of your competitors still haven't closed it.
Peepers lifted conversions ~30% after upgrading PDP media Bigger, more honest product media moves conversion, not just polish. Real media, customer photos, near the buy box. That is the pattern.

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Steal this: Add three customer photos beside your buy box this week and move your review count above the fold. Two of the cheapest, most-skipped fixes in DTC.

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The gallery: 12 PDPs worth stealing from