We just gave Claude the ability to launch A/B tests end to end. No designer. No developer. One prompt.

By Jayden Grayston · MoreConversions · From our database of 1,000+ A/B tests across $50M to $300M DTC Shopify brands

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What this is

Convert.com ships a Model Context Protocol server for their A/B testing platform. Wire it to Claude once and your testing program runs from a chat window: launch tests, monitor them, analyze them. This pack is 12 copy-paste prompts tuned for Shopify CRO work.

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On this page

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🎁 What you'll get

• The Convert MCP wired into Claude, one install command
• 6 test launch templates for the tests you run most: PDP, cart, ATC, pricing, free-shipping bar, sticky mobile CTA
• 6 operations prompts that run the program between launches: account health, velocity, experiment status, analysis, guard-metric watch, weekly winner tracker
• A weekly rhythm that chains the 12 prompts into a system

After setup, the Convert dashboard becomes optional. You drive the program from a chat window.

⚙️ Setup: wire Convert to Claude

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Time: 10 minutes, one-time

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You need a Convert.com account. Their starter plan covers most brands under 100K monthly sessions.

A. Paste the Convert tracking script

In Convert.com, go to Account → Project settings and copy the tracking snippet. In Shopify admin, go to Online Store → Themes → your live theme → Edit code → layout/theme.liquid. Paste the snippet just before </head> and save.

That is the only theme edit in this whole playbook. Every test from here runs through the MCP.

B. Install the Convert MCP

claude mcp add convert --env CONVERT_API_KEY=YOUR_APPLICATION_ID --env CONVERT_API_SECRET=YOUR_SECRET_KEY --env TOOLS_FOR_CLIENT=all -- npx -y @convertcom/mcp-server@latest