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+10% Revenue Per Visitor in 90 days. Or we refund the engagement.
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One SKU. Two long-form landing pages. A subscription offer that does most of the selling. This is the program that took a bootstrapped women's supplement brand from $2M to a $100M run rate, with the before/after screenshots and the lift numbers attached.
If you sell a subscription, Primal Queen is the closest thing to a blueprint you will find. Women's beef-organ supplement, bootstrapped, no VC, one product, $2M to a $100M run rate in 18 months. We ran 59 experiments on their two main landing pages. Here is the whole thing, winners and losers, so you can copy the moves that moved the most money.
Two ideas hold the entire program together, and you should read your own funnel against both.
This is a subscription business that behaves like a one-time-purchase business at the point of sale. Almost every winning test below either pushes the subscriber decision or removes a limit on how much someone can buy. On a brand like this, that is the whole game.
And the win rate is a coin flip. 24 winners against 25 losers. The program works because the volume is high and the winners are large, not because anyone guesses right every time. If a vendor tells you their hit rate is 80%, they are either not shipping enough tests or not counting their losers.
| Metric | Value |
|---|---|
| Tests run | 59 |
| Monthly revenue lift generated | $1,780,273 |
| Winners | 24 |
| Losers | 25 |
| Brand revenue | $7M to $10M per month |
| Funding | Bootstrapped, zero VC |
| Growth | $2M to a $100M run rate in 18 months |
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Steal this: Open a tracker today and log every test with a win/loss status and a monthly dollar lift. The number that matters is not your hit rate, it is the lift your winners stack up. Plan for half your tests to fail and ship enough that the winners still carry the program.
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A single capsule built from six beef organs (liver, heart, kidney, ovaries, uterus, fallopian tubes), dosed at two capsules a day. The whole pitch sits on that dosing number, because the nearest competitors run at six capsules a day. Two-a-day is an adherence advantage, and adherence is what keeps a subscription alive past month one.
Your audience here is women, roughly 28 to 55, and about 75% of them are on a phone. Hold onto that mobile number, because it explains half the results further down. When a footer bar beats the top announcement bar later in this doc, it is because three quarters of the people seeing it are on a phone, where the bottom of the screen sits in the thumb zone and the top does not.
Pricing at the point of sale, as stated on the page:
Social proof on the page: 1M+ customers, 4.64/5 average rating.