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One brain. Every tool. Everything a DTC brand can do with AI — in one place. Claude is the brain. MCP connectors and CLIs are the hands. This is the cookbook: the exact stacks, step-by-step setups, and copy-paste prompts to run creative, copy, CRO, analytics, finances, and ops through one orchestration layer.

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Most people use AI like a vending machine: open a tab, paste a prompt, copy the output, repeat. The operators pulling ahead use Claude as an operating system — wired into their store, ad accounts, analytics, and design tools — so one instruction reaches across the whole stack and does the work end to end.

That's the gap between "I asked ChatGPT to write an ad" and "Claude pulled my last 90 days of Meta data, found the three fatiguing creatives, generated 30 on-brand replacements, launched the winners as an A/B test, and posted the results to Slack on Friday."

This document shows you how to build that, job by job. No theory. Stacks, setups, prompts, and the workflows that are actually working.

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What's inside

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Start here: the one idea

Everything in this bundle runs on a single pattern:

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Claude (the brain) + a connector (the hands) = an outcome that used to need a team.

A connector is either an MCP server (think "USB-C for AI" — one standard plug that lets Claude read data and take actions inside a tool) or a CLI (a command-line tool Claude drives directly).

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You don't need to code. You need to know which plug goes where and what to type. Three recipes operators are running right now, to prove the pattern:

• Higgsfield + Claude → drop in one product photo, get 17 on-brand listing images in an organized folder. No studio, no retoucher.
• Meta Ads connector + Claude → "build me this week's report" → an HTML dashboard with spend, ROAS, and fatigue flags, plus a plain-English summary. No Ads Manager login.
• Claude + an image model → one brand name + one URL → 40 static ads with your fonts, colors, and copy, organized into a gallery.

Same pattern every time. The rest of this document is that pattern applied to every job in a DTC brand — including the one most guides skip entirely: the full CRO loop (audit → design → launch → analyze), run through Claude.

The setup foundation (do this first)

Which Claude do you open?

• Claude Desktop — start here if you're new. Connectors install from a marketplace in a couple of clicks, no config files. Best for chat-driven work: survey analysis, finances, reporting, copy.