Run a full CRO audit on your Shopify store in 30 minutes, without hiring an agency

By Jayden Grayston · Founder @ MoreConversions

<aside> 📘

How to use this playbook

Follow the 4 setup steps once. Then run the 4-prompt sequence quarterly. Same prompts, fresh data, fresh roadmap. The 9-figure brands we work with do this every 90 days.

</aside>

<aside> 🗺️

On this page

</aside>

🎁 What you'll get when you run this

Seven outputs from one Claude session.

🔍 Funnel Audit. Your traffic, sessions, conversions, and drop-off points from top of funnel to checkout. Where you're losing money, and where it's going.

⚙️ Technical Analysis. Page speed scores, the third-party scripts slowing your store, render-blocking tags. The technical fixes you can ship this week.

✅ Heuristic Analysis. The same 12-point checklist we use on $50M to $300M Shopify clients. Applied to your top 5-8 pages. Catches the obvious CRO errors most stores have.

🔥 Heatmap Analysis. What your visitors are actually doing on your pages. Rage clicks, scroll depth, dead clicks, exit points. Pulled live from Microsoft Clarity.

📋 15-20 Conversion Wins. Every issue we find, prioritized by impact. Mobile-broken first, conversion-killing second, polish third.

🚀 Structured A/B Testing Roadmap. 8 prioritized A/B tests ready to ship. Each one has a hypothesis, a primary metric, sample-size math, and a runtime estimate. Drop them into your testing tool and go.

🎁 Bonus: Weekly Automations. Two prompts that run weekly to keep the roadmap alive. One flags anomalies in your metrics so you catch problems early. One updates the roadmap with test results so you stop forgetting which tests are running.

<aside> ⏱️

Time to run: 30 minutes from "Claude open" to "roadmap done."

Time to set up (one-time): about 15 minutes.

Cadence: re-run every quarter.

</aside>

✅ Before you start

You need three things. None of them are technical. None cost money beyond what you already pay.

<aside> 🛠️

Tool list, no surprises:

Claude Code. Free with a paid Claude.ai subscription. Get it at claude.ai/download.

Your Shopify store. You obviously have one. We'll create a free Admin API token in Step 2.

GA4 and Microsoft Clarity already running on your store. If you don't have Clarity yet, install it at clarity.microsoft.com. Free, 5-minute install via Shopify theme. GA4 you probably already have..

</aside>