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Claude is the brain. Every tool below is a hand. This is the plug list for a DTC brand: what each one does in one line, and how it connects.
A connector is one of four things. An MCP server (USB-C for AI: one standard plug that lets Claude read data and take actions inside a tool). A CLI (a command-line tool Claude drives directly). An API (you wire it through code or a script). Or a Web app (you drive it by hand, with Claude doing the thinking around it). Where that distinction changes what you can build, it is flagged on the line.
| Type | What it means | How you connect |
|---|---|---|
| MCP | Vendor ships an official Model Context Protocol server. Claude reads data and takes actions directly. | claude mcp add ... or Desktop → Connectors |
| CLI | Command-line tool Claude drives inside Claude Code. | Install the CLI, point Claude at it |
| API | Programmatic access, no official MCP. Claude calls it through code or a script. | API key plus a script or wrapper |
| Web | Web app you operate by hand. Claude writes the prompt, plans the work, reviews the output. You push the button. | Browser, no Claude integration |
These plugs turn Claude from a chat window into an operating layer over your store. Every one ships an official connector. This is the priority order to set up for a new brand.
| Connector | Use case | Type |
|---|---|---|
| Claude (Anthropic) | The orchestration brain: the MCP host every other plug connects into, plus landing pages, copy, teardowns, GA4 analysis. | MCP host / CLI / Web / Desktop |
| Shopify (Dev MCP) | Build storefronts and sections, query the catalog, turn the store into an agent endpoint. | MCP (@shopify/dev-mcp) |
| Triple Whale | Ask for blended ROAS, CAC, profit, and attribution in plain English instead of building a pivot. | MCP (npx @triplewhale/mcp-server-triplewhale) |
| Meta Ads | Weekly reporting, insights, and creative-fatigue analysis without an Ads Manager login. Campaign creation runs through the CLI. | MCP + CLI (https://mcp.facebook.com/ads) |
| Google Ads | Account audits and GAQL queries, read-only. | MCP (read-only) |
| GA4 | Traffic, funnels, and realtime data for the read-only side of analytics. | MCP + CLI (via pipx) |
| Klaviyo | Generate campaigns and email templates in plain English. Flows are read-only. | MCP + CLI (uvx klaviyo-mcp-server@latest or https://mcp.klaviyo.com/mcp) |
| Convert.com | Launch and manage A/B tests end to end (locations, goals, variants) from inside a Claude session. | MCP (@convertcom/mcp-server) |
| Figma | Read design context for design-to-code and push Claude-built UIs back into Figma as editable layers. | MCP (Dev Mode) |
| Higgsfield | One endpoint for image and video generation and product photoshoots across 30+ models. | MCP + CLI (https://mcp.higgsfield.ai/mcp) |
| Apify | Scrape competitor ads, reviews, Reddit, and creators to feed VoC mining. | MCP + API |
| Notion | Read and write briefs, docs, and the test-learnings database that compounds over time. | MCP (https://mcp.notion.com/mcp) |
| Airtable | A structured database Claude reads and writes for test logs and trackers. | MCP |
| Slack | Two-way handoffs: post reports and alerts to channels, and @Claude inside Slack. | MCP |
| Gmail | Email handoffs and inbox ops wired into the same brain. | MCP |
| Google Drive | File storage and retrieval so Claude can pull and save assets and reports. | MCP |
| Stripe | Payments data for P&L and finance workflows. | MCP |
| HeyGen | Generate talking-head avatar ads from a script. | MCP + Web |
| ElevenLabs | Voiceover, voice cloning, and dubbing across 30+ languages from inside the session. | MCP + API (elevenlabs/elevenlabs-mcp) |
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Steal this: the Klaviyo connector creates campaigns and email templates but reads flows only. Claude drafts the flow copy and builds the campaign templates; you wire the flow logic in Klaviyo. Build your email workflow around that and it ships day one. For blended attribution, route through Triple Whale or Polar.
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Cinematic, UGC-avatar, and stylized video generators. The first-party MCPs in this group are Higgsfield (which brokers access to Veo, Kling, Sora, Seedance and others through one endpoint) and HeyGen. Everything else is reached through an API or web app.
| Tool | Use case | Type |
|---|---|---|
| Higgsfield | Aggregator: 30+ models and 70+ camera presets under one plug. Where a lot of DTC operators run their video. | MCP + CLI + Web |
| Google Veo 3.1 / 3.1 Fast | Advertising-grade realism with native synced audio. A common product-hero pick. Runs via the Gemini API, and bundled inside Higgsfield. | API + Web |
| Kling 3.0 | High-motion paid-social workhorse. Official API, bundled in Higgsfield. | API + Web |
| Runway Gen-4.5 / Gen-4 Turbo | Temporal consistency and character persistence for output that rarely goes weird. | API + Web |
| Sora 2 / Sora 2 Pro | Filmic with strong physics for flagship pieces. | API |
| Hailuo / MiniMax 2.3 | The one model here with native 4K. Good for anime and photoreal. | API + Web |
| Luma Dream Machine (Ray3) | Fast image-to-video with native 16-bit HDR for lifestyle and product b-roll. | API + Web |
| Pika 2.5 | Effects-driven social (Pikaffects) with real-time lip-sync. | Web |
| Seedance 2.0 | Cinematic at scale. Pairs with a Claude skill for character-locked UGC. | API + Web |
| Arcads | Deep realistic-actor library for performance-marketing UGC. API on the Pro tier. | API (Pro) + Web |
| Creatify | URL-to-video with a Batch Mode (10+) built for ecom volume. | Web |
| Synthesia | 240+ avatars and 160+ languages. Better for training than ads. | Web |
| Topview AI | Cheapest avatar option here, good for product-holding shots. | Web |
| Captions | Creator-side talking head with auto captions and B-roll. | Web |
| DomoAI | Cheap, specialized anime-and-cartoon video-to-video. | Web |
| Vidu | Fast stylized drafts. | Web |
| Segmind | 360-degree product-spin templates. | API + Web |
| FlexClip | 360-degree product-spin templates, browser-based. | Web |
| Pixelcut | 360-degree product-spin templates. | Web |
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Steal this: Higgsfield's MCP is the one plug that reaches Veo, Kling, Sora, and Seedance through a single endpoint. Wire that one and you have most of the video field without juggling four logins.
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| Tool | Use case | Type |
|---|---|---|
| ElevenLabs | Voiceover, voice cloning, and dubbing across 30+ languages, driven straight from a session. | MCP + API |
| Descript | Edit video and audio by editing the transcript. Good for translation passes. | Web |
| Opus Clip | Cut one hero video into platform-native shorts. | Web |
| CapCut | Free assembly, captions, and final edit. The last step in most video recipes. | Web + Desktop |
| Suno | Generate a song per ad script to multiply creative volume (3 angles x 10 styles = 30 ads, a track each takes it to 60). | Web |